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| Symposium Agenda |
Saturday November 4th. 2006
o Arrive Albuquerque Airport
o Shuttle to Tamaya Hyatt Resort (15 minutes from airport)
o Register. Business Affair welcome desk.
o Collect symposium materials
o Relax at The Hyatt… Welcome reception
o Setting the Stage … Think product, think beyond product
§ Peter Tredwin, Founder and Senior Partner, Business Affair
o Cocktails and dinner. Meet your team and co-delegates
Sunday November 5th. 2006. Breakfast served 7:00 am – 8:30 am
8:30 am - 10:30 am
o Mass Customization meets the Digital Supply Chain
o Keynote: Dr. Mike Fralix, Ph.D. President [TC]²
§ When MC meets the Digital Supply Chain products or services are more easily configured for individual consumers, combining the best of the craft era with the best of the mass production era, resulting in a valuable increase in product/service differentiation and end user value.
Break
11:00 am – 1:00 pm
o Profiting from Mass Customization:
o Keynote:Dr. Frank Piller, MIT
§ Success factors, strategies and benchmarks. How to build a sustainable and profitable MC program. How to align it with your overall business strategy, avoiding mistakes made by earlier mass customization pioneers.
Lunch… Taken at your Mass Customized table (see your symposium package)
Afternoon Session: You Customize the rest of your business day:
Choose one or two, or spend time with all four round tables: One hour sessions on each subject.
Sessions start at 1:00, 2:00, 3:00 and 4:00 pm.
o Round table #1 Making it right, making it fast
§ Dan Marino, Founder Managing Partner, Marino Associates
o Round table #2 Customizing the work place
§ Stuart Hamilton, Senior Consultant, Herman Miller
o Round table #3 Just in time…. For MC
§ Sheryl Bercier, Senior Consultant, Marino Associates
o Round table #4 A working example… MC in action
§ Lori Coulter, Founder TrueMeasure
You can quit now? Go hit a golf or tennis ball, ride a horse or bike, spoil your self in the spa. Swim, walk or run? Sit and look at what mother nature provided ….
Or …. Take a break and please join us for the summation of the day:
3:30 – 5:00 pm Summation of the day… Panel discussion:
o All speakers and facilitators available for Q&A
5:00 pm. Close day one session:
Everyone now does their Mass Customized thing… Max. out that Hyatt Gold Card!… The golf holes and tennis nets are still there… Our obliging horses still need someone on their back. The spa is there, ready to melt away the pressures of the day. The 3 pools are open. Run, walk or go ride a bike. There is a lot of land out there in the Land Of Enchantment.
Dinner:
There are 5 choices at the Hyatt. From simply to the best… Please use your (or your spouses) Gold Card. Our friends at the Hyatt will figure out when you are maxed out. They will bill you only for overages when you check out. MC has to stop somewhere!
Monday November 6th. 2006. Breakfast served 7:00 am – 8:30 am
8:30 am Briefing on break out groups.
Re-convene with your group and facilitator
o Choose your subject
o Choose your team leader
o Address the subject (Facilitated by your team leader)
o Team leaders present conclusions to all delegates
o Farewell lunch
o Social afternoon
o Return to the airport (or extend your stay?)
A critical and valuable differentiator of this symposium:
Conclusions reached during the break out sessions, and reviewed by the entire congress will be studied by our team. The result will be a thoroughly researched set of six Mass Customization opportunities that will be documented and delivered to all delegates approximately two weeks after the symposium.
Delegates will therefore have six valuable Mass Customization opportunities they can adapt, and if they so choose implement in their respective businesses.

A select group of delegates will assemble in New Mexico. The Land of Enchantment… Hosted in an inspirational venue conducive to learning.
Our team of partners and world class speakers will coach delegates and identify Mass Customization opportunities. Interactive work-shops will show by example how to implement those opportunities in a practical, cost effective manner.
Thorough, post conference documentation will inspire delegates who already understand the concept of MC, to take the concept to a higher level.
Together we will create the extraordinary from the ordinary.
The event planners and partners are:
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Business Affair is a privately held consultancy company with headquarters in Taos, NM. They orchestrate seminars, customized business retreats and workshops that help improve companies of all sizes from around the corner, or around the world. Business Affair helps differentiate businesses via unique, focused events and comprehensive consultancy.
Our ultimate goal is to help clients increase revenues and profits and ensure they have fun in the process.