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Unique SWOT
What is SWOT?
 Click
Here to listen to a SWOT video message from Partner Lisa Tredwin.
Business Affair specializes in the SWOT process.
What is SWOT? = Strengths, Weaknesses, Opportunities and Threats.
SWOT is a tried and trusted business planning model used by countless companies all over the world. Typically, a highly qualified consultant acts as a facilitator at a meeting attended by 3-5 trusted employees of the subject company. The objective of the study is to clearly establish the Strengths, Weaknesses, Opportunities and Threats associated with that business.
What we at Business Affair believe was missing from the traditional SWOT study was the call to action. We gather a lot of facts about the business, so where do we go from here?
The answer? We add the vital 2 extra T's. Standing for Trends and Tasks. Trends will clearly establish if the Strengths and Opportunities of your business, established during the SWOT study, are in tune with general and local Trends. Simply put, are you on track?
Tasks will determine what you need to do to maximize on the Strengths and Opportunities of your business and minimize the effects of your Threats and Weaknesses. Tasks brings closure to the study via a clearly written, concise business plan that we call, "The Path to Profit."
Historically SWOT has only been considered a tool for large businesses. Think about it, shouldn't small businesses have the same opportunities as the larger ones? The reality is small businesses need to SWOT more than the larger ones. The fact is, SWOT was only available to big business. Only they had the infrastructure to manage the process, or the money required to hire expensive consultants to facilitate the study for them.
Our company, Business Affair makes the SWOT process available to those who need
it most, smaller businesses that wish to grow and prosper in today's
highly competitive business environment.
Don't you need to find out exactly what you are doing right and what you are doing wrong? Don't you need a plan that will put you on your "Path to Profit?"
Business Affair has the solution. We have learned from diverse companies exactly what they do right and what they do wrong and will share with you how to copy the good and avoid the bad.
Call or Email Business Affair today. Allow us to help put your business on a Path to Profit.
People ask us, "so you must believe you know more about your clients business than they do?" Our answer is always "Absolutely not!" We are not that smart. Only the client knows the inner workings of their business. Their Strengths, Weaknesses, Opportunities and Threats.
Our job is to extract this information from them, refine it, add ideas of our own, obtain consensus, then compile the whole into a concise easy to follow action plan, that we call, "Path to Profit."
Clients ask us, "If SWOT has historically been used by large businesses
how does it apply to smaller businesses like mine?"
The answer to that, and as we think you realize, is: Business is business, be
it large or small. The numbers change, the principals do not. The secret is
to personalize and adapt your business to what the successful guys are
doing well, and ignore what they are doing wrong. Business Affair focuses on
those things. We understand that owning a smaller business is complicated
and very challenging. We help make
complicated
things simple.
We also hear you saying, "it sounds expensive?" Our answer, is "no." We
provide everything required for the study, omitting everything that isn't,
including
those fat books provided by most consultants
that are full of tough to read boiler plate language, jargon and irrelevances.
We agree a modest price for the total service in advance. There are no hidden
charges.
Click
Here to request services.
We guarantee success!
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